target user group

Studying individuals of higher education.

Job-to-be-done

Raising professional confidence of Melbourne's youth as they seek transition into the working class.

Pain Points

As identified through research & discovery

Anxiety surrounding the relevance of their studies once in the professional field.

Finding a suitable study/life balance.

The magnitude of study is often overwhelming.

Students lack clear direction/instruction for next career steps.

Getting Started

Feasibility

User Test #1

Demonstrated 100% success in completing provided tasks.

Improvements relied on the need for improvement of particular button visual communication.

‘Colour-changing’ offering was too confusing for many users.

User Test #1

Demonstrated 100% success and willingness to adopt if launched.

Colour-changing feature was adjusted for complete efficiency.

Improvements relied on need for better communication of the switch component’s functionality.*

*this can be attributed to new experience bias of
the user and likely to be
overcome following the
user’s introduction.

Viability

4 out of 5 people^[1]said that this product would be one that they would utilise as they seek to improve their confidence as students moving into their careers.
All user testers expressed their enjoyment of the colour changing feature and ability to switch between “business” and “playful leisure”.

^[1] In accordance to conducted user testing (verbal feedback provided following User Test #2).

Citizen Power

‍+ Increased rates of youth employment.

+ Improved awareness of societal levels of anxiety and depression.
‍
+ Greater confidence in young professionals to voice their opinions in the workplace.

Summary

ProPoint works to improve work skill
capabilities and confidence with...

Mental health check-ins.
Professional master course specific to
user goals.
A career-positive social media outlet.

... all in the single platform!

1.0 Research & Discovery

1.1 User Group Interviews

Interviews were essential in understanding the demographic of drivers in Melbourne, and gaining insight into effective solutions.
‍
I conducted interviews with 6 individuals (aged between 20 and 57 years old). I asked each user to explain their use of regular transportation, lifestyle, and about their negative experiences on the road.
Interviews were approximately 20 minutes in duration.‍

Example questions asked:

Tell me about your commute, and what does it look like?
How many times have you been in a car accident? ... Can you tell me about it?
Do you use your phone while driving? (If not:) Do you use Apple Carplay or an alternative?
What type of notification are you most likely to respond to whilst driving?
Do you take any other modes of transport?
Are you a heavy user of social media?

1.2 Survey (Primary)

I then conducted an online survey with 12 people.
‍Those that responded excluded the individuals interviewed previously.‍‍

10 questions were asked:

Have you ever been in a road accident of any kind?
How many times have you been in an accident of any kind?
Which distraction do you find most common whilst driving?
Do you use your phone at all while driving?
What other forms of transport do you use? (at least once a week)
What is your most common transit route in a week?
Do you drive with others in the car most of the time?
Do you find driving with others in the car distracting?
What do you find most engaging about having a phone?
Can you recall a dangerous situation recently on Victorian roads that comes to mind?

1.3 Additional Research

Case Studies

How Advancements in Vehicle Safety Technology Can Eliminate Traffic Fatalities
Road Traffic Injuries
Spotify's Car View
Modern-innovative car infotainment systems

National Survey Analysis

Data comparison to primary survey

Second-round Interviews

Isolated interviews to a younger demographic group (18-27)
Questions more specific to car 'hands-free' and usage of alternative transport

Investigation of user group's favourite digital products

Netflix
Instagram
Pages (Apple)
BiliBili

target user group

Young people* who have been involved in a road accident.

*Quantitative and qualitative research indicated emphasise to be place on a younger demographic (18-27)

Pain points

01. Distraction by phone notifications whilst driving.

02. Individuals do not enjoy congested traffic conditions and often associate stress/anxiety with this.

03. They are each conscious of poor phone habits in their lifestyle although there is lack of personal action taken to address this.

04. There is an underlying psychological need for young drivers to stay connected with others even while on the road.

2.0 Design Process

Concept Pitch

Following the an initial brainstorming session, I presented three potential concepts to the studio team. The team then placed their vote for their favourite concept. The concept with the majority vote continued design development.

Concept #1: MOBILE APPLICATION

A mobile app [or system feature] which allows a driver to ‘pre-set’ their drive.

App connects to car BT when driver gets in...
App provides 1 minute for driver to select from options of limited audio and navigation. (a)
‍
Once driving the app provides services pre-selected.
Essential notifications may occur but response options are limited. (b)
‍
When not in the car, app allows for more complex customisation. (c)

Concept #2: INFOTAINMENT PROGRAM

An infotainment systemprogram providing a userexperience that putsboth safety and socialdesires at it’s core.

User starts their Apple Carplay or equivalent and opens the system application. (a)

Connected to the car’s audio system, an AI DJ plays requested music - as voted by current drivers in the area. (b)

Driver can get involved by selecting their desired station and casting their votes for the next songs in the queue. (c)

Concept #3: NFT SOCIAL NETWORK

An NFT-based social media network forming a sense of community through the rewarding of alternative transport choices.
‍
Users record their transportation activity which can then be shared to a network feed. (a)
‍
As activities are recorded, points are earned. These points eventually collect tokens to be used for NFT purchases. (b)
‍
Via the linking of popular services, activity recording is seamless and automatic.
However, travel options are scaled with each associated carbon footprint. Less carbon footprint = more points earned per activity. (c)

Design direction

Concept #3: NFT SOCIAL NETWORK was voted the concept for continued development.

User Testing of Concept #3

A series of usability tests were undertaken with the target user group. Each test conducted showed advancements in the usability of the concept, with a focus on the product's core offering being achieved.

Additionally, with each usability development came further development of the product UI.

User tests were analysed by observing success rates, misclick rates, and both verbal and written critique.

Test #1

Objectives:
‍
1. Navigate the site and find an overview for how the NFT network operates.

2. Explore the website and buy your next NFT character (NFT #197) with your available balance.

3. ‘Refresh’ the linked services and make a post to the community feed.
‍

Test #2

Objectives:
‍
1. Find your way to the NFT shop and propose a ‘trade’ for NFT #14

2. Navigate the screen and find an option to ‘refresh’ the ‘linked services’ - make a post to the community feed..

3. ‘Explore the community feed and find the post made by the user who owns NFT #34. Comment on their post.
‍

Test #3

Objectives:
‍
1. Navigate to find the white paper (a document explaining the functionality of the platform).

2. Navigate to purchase NFT number #005.

3. Open the side navigation and “re-link” your services, then make a post.‍

Test #1 UI toolkit

Test #2 UI toolkit

Test #3 UI toolkit

3.0 Solution

note.
NFTs (non-fungible tokens) are 100% unique digital art. Ownership of the NFT can be transferred by the owner, allowing them to be digitally sold and traded with others.

Begin by watching the following introduction video below.

1.0 Research & Discovery

1.1 Study Cases

The following study cases were provided by the client as research & discovery material.

Each is a project that the Ou Creative studio has been a part of.

Kopi Pekerja is a convenience store-based café with a selection of menu targeted towards the working class to accompany their chill time in the midst of their hustle and bustle.

Tap Insure is a B2C digital insurance brand by Pasar Polis that caters to the younger demographics, with a selection of products, and aims to seamlessly insure what really matters.

As the latest instalment of the annual marketing communications festival, Citra Pariwara 35 brings together people from different aspects of the creative industry to celebrate the awesomeness they have created this past year.

1.2 Client Observation

The Ou Creative studio spirit recognised…

Producing at Ou Creative provides an inspiring space of creative individuals, filled with the craft of creating.

The multi-disciplinary agency is filled with youth and the atmosphere blossoms with a colourful and playful vibe.

1.3 Visual Audits

Ou Creative

Creative Inspiration

1.0 Research & Discovery

targeted solution & goal

The issue of climate change affects all regions around the world and is not only having negative impacts on wildlife, but also humans. We have all heard of polar ice sheets melting and how the sea is rising, but many are unaware of the impacts that climate change is having on us as a species.

With the CCPI ranking Australia as the 55th in the world for climate action contribution (2023), I decided to bring the issue directly to the general public.

The goal was to design a product that targets residents of suburban areas and provide them with an effective solution for improving our impact as a community.

competitor analysis

There was no app found through my research which directly involved a climate action solution with a core-focus on community. However, I did manage to analyse existing apps that valued education of environmental concerns.

These apps (most notably; Earth Hero, and UN Climate Change), helped demonstrate how to best provide a user experience in this field:

Users of these apps want a user experience that is fun, but still provides them with useful education on climate issues they are passionate about. They appreciate the ability to personalise their user experiences, and to be able to share their activities with friends online. It was interesting to analyse that users felt less obliged to continue engagement with an app if they felt there was too much in-app information provided directly from government bodies.
‍

2.0 Design Process

(a) Develop an inspiration journal to formulate design passion objective.

(b) With outlined design passion (climate action), a random experimentation process was undertaken to spark a potential UX concept.

(c) In collaboration with studio mentors, a return brief was developed.

(d) Sketching was created to visualise a concept.

(e) Branding for the concept was created (Adobe suite).

(f) The concept was actualised and presented through Figma and Adobe software to deliver a cohesive pitch presentation.

3.0 Solution

concept explanation

Step 1.

A new participant of the Node Project can begin their contribution by visiting the website. With online registration they receive a seedling to plant in their local Node.

Step 2.

The new participant of the project heads to their local Node, found in their community park (visualised right). During the registration process, the participant will have received an allocated plot on the Node to plant their seedling.

Step 3.

With the associated Node App participants must keep their plant alive and thriving. Participants do this by visiting their plot on the Node, frequently watering their plant. This activity is monitored within the app.

Step 4.

Users stay engaged with the community project through obtaining tangible rewards for their contribution. These rewards are offered by local businesses who participate with their desire to create positive environmental impact.

Step 5.

The app will a provide users with reading material to learn about climate issues.

Result.

With an active and growing user-base, the 'community garden' will build an atmospheric carbon capture. In conjunction to this positive and direct environmental impact, the community will learn more about climate issues, ways to make lifestyle changes that benefit environment, and support local businesses.

video Walk-through

Scan this QR code on your mobile device to view the Node (community garden structure) in Augmented Reality (AR).

ProPoint

Project Overview

Problem

target user group

Job-to-be-done

Pain Points

Getting Started

Summary

ProPoint works to improve work skill
capabilities and confidence with...

... all in the single platform!

target user group

Pain points

Design direction

Concept #3: NFT SOCIAL NETWORK was voted the concept for continued development.

3.0 Solution

Begin by watching the following introduction video below.

2.0 Design Process

3.0 Solution